Clallam EDC: Clallam County Economic Development Council"

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Commercialization

 

Commercialization is when a company or inventor decides to launch a new product into the market place. Commercialization requires the building of a marketing plan and budget to launch the product. Successful commercialization will ultimately lead to or exceed predicted sales forecasts

A successful process for commercialization includes identification of your product, your market entry strategy, competitive benchmarking, your target users, and the calculated market size.

A product can enter the market in several ways: A product can be licensed, sold to another company, or started up through your own organization.

 

 

Licensing

The most common commercialization approach is to draft a licensing agreement with an investor/company that results in the use of the intellectual property by the company. Licensing fees and royalties are remitted to the inventor according to the licensing agreement. It is most helpful for the inventor to contribute substantially and directly to the identification of potential markets for the invention and in locating potential licensees. Through licensing, the inventor retains ownership of a product or technology and the companies obtain the right to use the technology to make and sell products or services.

You may license your patent exclusively or to more than one party. Non-exclusive rights allow many entities – including the inventor – to practice the invention simultaneously. Other issues to be considered in a licensing agreement include territory covered; how long the license will be in effect; how the invention will be used and royalty rates. A field of use license allows different parties to manufacture the invention simultaneously but each party manufactures the invention for a different purpose.

Resources abound when searching for companies likely to have an interest in your product. Several notable starting points are:

• Thomas Register, a resource that alphabetically lists products and services and the companies that produce them
• Standard & Poor’s Register of Corporations, Directors and Executives
• Dun and Bradstreet’s Million Dollar Directory
• Trade directories and magazines

Chambers of Commerce, banks and local industrial development organizations, small business incubators, may be able to help you locate manufacturers and individuals interested in developing your ideas. For a fee, the USPTO will publish a notice that your patent is available for licensing or sale in its official gazette.

 

Marketing

Focused marketing determines the appropriate commercialization strategy for innovations or groups of innovations, and finds the best fit among potential licensees. The goals include getting the innovation to market as quickly as possible.

During this stage, the inventor defines commercial applications and to identifies potential licensees. Specific marketing actions can include the research and pursuit of leads by the inventor, exhibition at conferences and trade shows, website and direct mail outreach..

There are several options for licensing and commercialization. The appropriate path depends upon marketplace conditions, attributes of the technology, the expertise of potential entrepreneurs, and the availability of funds. Some technologies become new ventures, possibly through the Business Incubator. Certain technologies, particularly software packages, may be licensed directly from inventor's website. Most technologies are commercialized through exclusive or non-exclusive license agreements with existing companies. Terms of these agreements vary, but may include up-front fees, royalty percentages and schedules payable over a number of years, or further research funding with options to license the resulting technology.

Intellectual Property Protection

Steps should be taken to protect your intellectual property.

If you decide to file for patent protection, you should engage a law firm that specializes in the subject matter of the invention. The law firm will identify the inventors, construct claims, and submit the required paperwork to the U.S. Patent and Trademark Office and applicable foreign offices. The inventor works personally with attorneys to review drafts and to ensure the technology is thoroughly understood.

It generally takes one to three years for a patent to be issued or denied by the U.S. Patent Office.

The EDC has helped the community with both projects and funding,Quote Close Joe Murray, chamber board member